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Growth Marketing Coordinator

map-marker Location
Ottawa / Hybrid
briefcase-clock Type
Full-Time
GameStrat is one of the fastest-growing tech startups and the market leader in instant video replay software for sports and tactical training. Founded by former University of Ottawa football players, it began as a tool to give their team a competitive edge and quickly evolved into the go-to solution for football, hockey, lacrosse, and defense and law enforcement environments.

Now trusted by over 1,000 teams and organizations across North America, GameStrat is known for its speed, reliability, and ease of use, helping coaches and tactical units make smarter decisions in real-time.
 
About the Role

We’re looking for somebody who is passionate about sports that wants to join one of the fastest growing startups in Ottawa. GameStrat has emerged as a blue-chip company in the sports coaching software industry, combining innovative and easy to use technology to help coaches win more games. 

We're looking to bring on our first ever full-time marketing team member to help take our company to the next level. This is a full-stack marketing role where the person will help coordinate and be involved in all marketing efforts within the business. This is not a paid ads–only position. You will work across content, campaigns, social, email, landing pages, and analytics.

The perfect candidate for this role is somebody who ideally has up to 2 years experience in marketing, SaaS, or a startup environment, but strong entry-level candidates are encouraged to apply. Somebody who is willing to get their hands dirty and build marketing processes and functions from the ground up. This Marketing Coordinator role has plenty of room for growth as GameStrat grows. 


Job Responsibilities
  • Own the majority of the growth marketing activities
  • Develop and manage complex, multi-region, multi-product, multi channel marketing campaigns to grow the business, driving leads for the sales team and ultimately helping increase revenue
  • Managing and creating strategy across all social media channels (X/Twitter, Facebook, Instagram, LinkedIn)
  • Brand building and management
  • Helping with marketing activities for trade shows, conferences, and partner events.
  • Managing all stages of content production from planning to publishing
  • Implementing and managing SEO strategies to increase organic web traffic 
  • Monitoring the performance and analytics of our content at each stage of the marketing funnel
  • Create a range of different content types such as blogs, emails, ad copy, case studies, social posts etc. 
 
In your cover letter, tell us why you want to work in a startup environment at GameStrat and also a memorable football moment in your lifetime. 

Considering we are still a small team and many of us wear many different hats, also mention if you you are comfortable with working irregular hours as well as being involved in customer support throughout the fall football season (August - November) on Friday nights between 4pm - 12am ET?

Preferred Qualities:

  • Comfort in a fast-paced, entrepreneurial, start-up environment
  • Excellent writing and editing skills, with the ability to create high-quality content that resonates with coaches leveraging technology to gain a competitive advantage
  • Strong attention to detail and a passion for flawless execution
  • A genuine interest in helping coaches use and leverage technology in sports
  • Eager to learn and grow with a “do not take no for an answer” mentality

Level: Junior / Intermediate

Reports to: CEO & Director of Sales